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Free search engine listing are becoming scarcer as more search engine companie turn to paid inclusion models such as PPC. Learn about Pay Per Click strategies in this guide.
Reciprocal links - tips
Link management software has become increasingly popular - with many traps for the unwary. Pick up some tips in this article/review
What is PageRank?
A brief look at PageRank™ and how you can view the PR of a site using the Google Toolbar. From our ezine
How do you find good keywords?
Trial some some free tools you can use to ascertain popular keywords and phrases for your industry. From our June 16 Ezine.
Keewords are Keywords
Utilizing spelling errors to increase web site traffic. Improve your search engine rankings with this interesting technique - it really works!
Meta Tags
An introduction to the use of Meta Tags and their importance in search engine rankings. While many SE's no longer use meta-tags as part of their ranking algorythm, a healthy set of meta-tags is an important part of any overall promotion strategy.
Frames or no frames - this is the question!
Benefits, disadvantages and resources relating to framed sites. Important information regarding framed sites and search engine friendliness.
Buying web traffic
Some things to consider before paying to have visitors sent to your site. Pay-per-click, Pay-per-view, Pay-for-listing, Site exit traffic, Pop ups, Pop unders - there are many different avenues and too many web masters/site owners are wasting their money while looking for the "magic bullet"
Studying Web Traffic and Server Logs
What is a hit? What is a visitor? What is a page view? Differentiating between traffic statistics terminology.
Remember - search engine optimization
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