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Google
Optimization - Free Google Tools
Webmaster-oriented online tools
utilizing Google's Web API's
that can assist with search
engine optimization. |
PPC
- Pay Per Click resources and
tips
Free search engine listing are
becoming scarcer as more search
engine companie turn to paid
inclusion models such as PPC.
Learn about Pay Per Click strategies
in this guide. |
Reciprocal
links - tips
Link management software has
become increasingly popular
- with many traps for the unwary.
Pick up some tips in this article/review |
Changing
domain name? mod_rewrite!
mod_rewrite is a powerful set
of Apache directives that are
very search engine friendly
- great for preserving your
rankings if you change your
domain name. |
Updated-Search
engine marketing strategies
Hints and tips in getting the
most from what is left of free
URL submission based search
engines. Improve your rankings
and increase web site traffic! |
How
do you find good keywords?
Trial some some free tools you
can use to ascertain popular
keywords and phrases for your
industry. From our June 16 Ezine.
|
Paragraph
1, search engine spiders and
visitors
The importance of the first
paragraph on your pages + information
on search engine friendly images.
Give spiders some substantial
food and they will reward you
with an increase in web site
traffic! |
Moving
or renaming files on your web
site? - Giving
search engine spiders direction
If you are renaming or moving
files, you may lose your page
rankings! Preserve your hard-earned
rankings with this simple .htaccess
301 redirect |
Keewords
are Keywords
Utilizing spelling errors to
increase web site traffic. Improve
your search engine rankings
with this interesting technique
- it really works! |
Meta
Tags
An introduction to the use of
Meta Tags and their importance
in search engine rankings. While
many SE's no longer use meta-tags
as part of their ranking algorythm,
a healthy set of meta-tags is
an important part of any overall
promotion strategy. |
Frames
or no frames - this is the question!
Benefits, disadvantages and
resources relating to framed
sites. Important information
regarding framed sites and search
engine friendliness. |
Buying
web traffic
Some things to consider before
paying to have visitors sent
to your site. Pay-per-click,
Pay-per-view, Pay-for-listing,
Site exit traffic, Pop ups,
Pop unders - there are many
different avenues and too many
web masters/site owners are
wasting their money while looking
for the "magic bullet" |
Studying
Web Traffic and Server Logs
What is a hit? What is a visitor?
What is a page view? Differentiating
between traffic statistics terminology.
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